In this video you'll learn about geographic farming in real estate. A geographic farm is a specific community in which you solicit the majority of the neighborhood for business. The concept is to establish and brand yourself as the community expert and develop relationships with the occupants who will hopefully choose you over your competition to perform the services they need.
Your real estate farm is a long-term investment in a community and the people who live there. Farming takes time and with the number of real estate agents who you may be competing against, it can be costly to establish yourself.
If you want continuing success within a community, just remember, even though consistency is king in farming, it’s not about how much marketing you do – it’s how you serve the customer that truly matters. Provide the best information and service you can to be considered the local expert, and be thought of first when real estate comes to mind for those in the market to buy or sell. Treat your customers well. Happy customers refer other customers. Unhappy ones usually speak much louder and to more people – often times their neighbors! If you keep your focus on the people and meeting their needs, the prize will follow. YEAH! Another commission for your bank account!
The label, “REAL ESTATE FARMING” is quite appropriate, since you are literally growing your business, your reputation, and your connection to a specific neighborhood!
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